About This Project
About this project
Using music to increase product sales and improve the Orchestra brand.
Creating a sort of musical palette intended to communicate the identity of the brand. Just like the visual guidelines define the style, colours, shapes and graphics, audio guidelines define the sounds, melodies, harmonies, tempos and rhythms of the Orchestra brand’s identity. The copyright-free music can be used on any devices.
Music positively influences the behaviour of the consumer, and suitable audio guidelines significantly increase clients’ perceived added value.