CategoryConsulting, Film, Marketing
About This Project
The Cémoi group wanted to celebrate the 50th birthday of the chocolate-covered marshmallow teddy bear and carry out a strong online marketing campaign.
The number of videos broadcast online is constantly growing. In Europe, it is estimated that video views online increase 150% per year on average (Source: ComScore).
We suggested shooting an advertising video for the internet, a stop-motion animation. This technique, somewhat like cartoons, creates movement from still objects. It’s a new, original way to transmit an advertising message.
Director Sébastien Fau, whose vast résumé includes Luc Besson’s Arthur and the Invisibles and Les Guignols de l’Info on Canal+, worked with Drakkar Communication on this audiovisual production.