Musical marketing made in Drakkar Communication

  |   Film, Marketing, Music   |   No comment


How can you use music to better sell your products and market your brand ?

In the past, music was often an afterthought in marketing briefs, but times have changed !


Troc International chose Drakkar Communication to design its custom-made audio guidelines.


Musical marketing has become a key tool in strategic marketing, a strong point in the identity of a brand or product. Music positively influences the behaviour of the consumer, and suitable audio guidelines significantly increase clients’ perceived added value. We created a sort of musical palette intended to communicate the identity of Troc International as a brand. Just like the visual guidelines define the style, colours, shapes, and graphics, audio guidelines define the sounds, melodies, harmonies, tempos, and rhythms specific to your identity. The copyright-free music can be used on any devices.

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